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Essays 991 - 1020
And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...
In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...
In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...
In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...
In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...
Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...
In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...
In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...
allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...
In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....
the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...
In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....
In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...
In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...
This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...
In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...
In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...
In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...
This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...
chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...
closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...
emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...
seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...
The long term objective is that there will be an increase in this target market without detracting from older consumers and that b...
evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...
result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...
year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...
is the globalising of internal strategies, with the strategy being integrated across the different countries (Yip, 1989). Looking ...
countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the incr...
The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...