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Essays 721 - 750

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Yellow Wallpaper & Female Marginalization

century and also well into the twentieth, what historian Barbara Welter refers to as the "Cult of True Womanhood" characterized ho...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

NGOs in the Global Environment

from other governments. Even where pressure is exerted and is successful the long-term result can be political conflict and mistru...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Social Media Marketing: A Research Proposal

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

Adolescents and Heroin Use

it is rather surprising that in this day and age, teens that have been raised on DARE in a transparent environment are buying tran...

How Does Animated Advertising Impact on Children’s Perceptions of Marketing Messages?

and 6 years1 in a sample that is reflective of the general population. Target Audience The research will be undertaken from an ...

JC Gear Risk Case Study

budget risk or financial risk, with the potential that the cost will be greater than estimated (Nellis and Parker, 2006). With an ...

Best Buy: A Corporate Analysis

the focus from "product-centric to customer-centric " ("BBY: About Us," 2011). Best Buy has done a lot as it respects strategic...

Different Culture Grocery Store

This essay is a report of the writer's observations of a different culture's grocery store. The report includes descriptions of th...

Defining Managerial Accounting and a Cost Accounting Case Study

The paper is presented in two sections. The first section defines managerial accounting. The second section examines figures supp...

The Long Term Potential of Groupon and other Group Buying Web Sites for Businesses

The writer looks at the rise of the online group buying discount site in order to assess whether the concerns expressed regarding ...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

CORPORATE PAYOUT POLICIES AND PAYOUT CLIENTELE

price will decline (Clientele Effect n.d.). The clientele effect tends to be temporal (i.e., based on timing) and theyre b...

ROWE at Best Buy

ideas (Robinson, 2012). He may produce 20 or 25 percent more until the ratio becomes a negative figure. There is an exception to...