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Essays 241 - 270

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Do Management Theories Develop As Management Problems Arise?

were broken down into the smallest components which would acquire the issues give or training. John Childs describes this as the t...

Why is Talent Management Increasing in Popularity?

outweigh the associated costs for most employers. 1. Introduction Talent management is becoming increasingly prevalent in...

Military Supply Chain Management

approaches to identifying strategic issues. They are the Indirect, Goals, Vision of Success and Tensions Approaches (Bryson, 2004...

Dubal; Management Paper

the right place (Mintzberg et al, 2003). The needs of these customers will vary as Dubal supplies a number of different industries...

Operations Management; Principle Healthcare Case Study

to identify the main activities of the company, as to gain accreditation under EMAS, or ISO 14001, a company needs to "establish a...

PRM, ERM, and CRM

to a positive corporate climate. Loyal employees will always work hard to enhance the organizations reputation and business. Par...

Management Concepts

even e the source of a competitive advantage (Mintzberg et al, 2008). By comparison the purchase of a small ticket items, ...

Issues in HRM Human

of the way that productivity is affected, and then this information may be used in order to increase productivity. Moreove...

Creativity in Staging and Managing a Food and Wine Festival

relationship can then be leveraged in the design and management of subsequent events. The Edinburgh Festival is one example, there...

Sustainable Golf Course Management

Grass Cutting Gas consumption is an issue in golf course management, because of the extensive attention given to the grassy...

Romania; Potential Management Structures and Approaches Suited to the Local Culture

This 4 page paper considers the potential management structure and approaches to culture that may be adopted by a firm setting up ...

'Flexible Firm' and HRM

In nine pages this research paper defines the term 'flexible firm' and considers human resource management's role and also discuss...

Effective Management versus Effective Time Management

effective management, and to believe so would certainly spell ruin for any involved company. Effective management, as mentioned...

Management Information Needs and Critical Success Factors

John Rockart's CSF (Critical Success Factors) is used to identify management's needs in regards to information. This paper looks a...

Leadership Skills Evaluations Involving Head Nurse Simulations

In five pages this paper evaluates how a head nurse would handle 3 situations along with moral improvement strategy considerations...