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competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are i...

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...

how quality and business can be created, supported and maintained with an understanding of the relationships in marketing. These t...

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

rely on ZDNet to deliver deep insight into IT planning, vendor consideration, and product selection" (ZDNet, 2006). To accomplish...

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

whoever the client might be, that is, an individual, family, group or community. The third provision indicates that nurses are als...

one after another in spite of their good care. "The primary goals for the case management project were to ascertain if case manag...

In a paper consisting of seven pages the necessity of assessing the quality of graduate programs on the Internet is presented and ...

employee, from top management to housekeeping, in supporting customer satisfaction and quality service (pp. 16). Partlow also ex...