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Essays 721 - 750

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Wal-Mart Management Effectiveness

the managers of each outlet may not be available, we do know that Wal-Mart has more employee-initiated class-action lawsuits again...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Evaluating Caltron's Accounting Practices

secondary public stock offering in early February following the current reporting period. Managements concerns should lie with de...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

K&O

founded by Othman Kamal and Khaled Sadary who inherited a family tailoring business that had been established in 1933. Starting ...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Harrah

Table of Contents 1. COMPANY OVERVIEW 3 2. CURRENT AND PROJECTED ACTIVITIES 5 2.1 Current Activities 6 2.2 Future Activities 8 2.2...

Shell; A Green Company?

is not out of a sense of duty and altruism, but as a result of commercial necessity, there are increasing levels of controls plac...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How Companies Treat Employees

In 1867, Karl Marx wrote that all capitalists exploit their employees, that employees were just another commodity to them. Sadly, ...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

The New Chrysler LLC - An Analysis

silent transmissions, semi-automatic transmissions, different wheelbases, power steering, air bags, the first minivans, the first ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Company Analysis of Dell

In seven pages Dell and its marketplace are examined with a SWOT analysis performed on both Dell as well as one of its major sourc...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Financial Analysis of Internet Based Real Networks Company

In five pages student posed questions are applied to an examination of Real Networks' performance and includes such topics as per ...

A SWOT Analysis of the American Express Company

In five pages this paper explores where American Express retains its competitive advantage through internal and external factors a...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

An Analysis of the company Beachy Kites

The proprietor necessarily needs to have an interest in the pastime of kite flying or sailboarding, and also needs the mechanical ...

Strategic Analysis and Company Profile of Chase Manhattan

In ten pages the Chase Manhattan Corporation, the largest bank in the United States, is considered in a detailed overview through ...