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Essays 181 - 210

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Riley's Marketing Case Study

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

L'Oreal Marketing

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

Sports and Target Marketing

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

The Marketing Entry Barrier Posed by Advertising

This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...

How Advertising Can Be Employed as a Barrier to Market Entry

In this paper consisting of nine pages the ways in which vehicle advertisers can prevent competitors from entering certain lucrati...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Advertising and Propaganda II

In five pages this paper examines how propaganda is used as a persuasive marketing tool in advertising. Five sources are cited in...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...