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The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Educational Correlational Study on the Relationship Between Academic Achievement and Attendance

In eleven pages this research study proposal to prove the thesis that children who have regular school attendance perform well sch...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Relationship Between Patient and Doctor and the Process of Building Trust

patients were approached and volunteered to serve in focus groups to discuss the trust issue. The patients ranged in age from 26 ...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Saudi Arabia and the Exportation of Computers

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Australia and Compulsory Voting

not know the candidates nor how they feel about a particular issue. Votes derived from some citizens may not be as desirable as th...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

Important Issues in Project Management

role of the project manager? * Are there differences in the skills needed by project managers undertaking different types of proje...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

Wal-Mart Problems and Challenges

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...

Boob Tube Magazine Prototype

decides to breastfeed runs into well meaning friends and relatives who subtly-and sometimes not so subtly-try to talk her out of t...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Communication Between Doctors and Patients

In eight pages this paper considers a research proposal regarding patient and doctor communications and whether or not this partic...

Differences in Memory Retention Between Television and Print Media

This paper provides a proposal for a research study on the topic of learning and memory retention. The author poses the question ...

How Children are Impacted by Media Violence

In five pages this research study proposal on how children are impacted by media violence includes an abstract, a hypothesis, lite...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

A Review of The Banks The Ongoing Battle for Control of Canada's Richest Business

This ten page essay provides an overview of the 1999 Book by Les Whittington. A financial analyst, Whitman has invested a tremend...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...