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Essays 1201 - 1230

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Production Management and Operations Management

This paper consists of six pages and presents a production or operations management overview. Eleven sources are cited in the bib...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Company Overview of Electronics for Imaging, Inc.

In five pages EFI is examined in a basic overview of the company, its operations, and its international position. One table is in...

The Hanson PLC Break Up

By 1991, some of Hansons holdings included SCM, Kaiser Cement, Walter Kidde and Berec, the former manufacturer of Ever Ready Batte...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

China's Stock Market Situation

In five pages this paper discusses the GDP, market data, and stock exchange as each applies to the stock market situation of China...

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Operations and Uses of Cellular Phones

she was that Ted was about as romantic as a rock when it came to gifts. He had given her the cell phone for her birthday and tonig...

A Fashion Paper

program needs to be matched with the commercial campaign. In other words, the fashion commercial needs to get to its targeted aud...

Economy and Financial Markets

In nine pages the economy of the United States is examined in terms of financial markets' role. Nine sources are cited in the bib...

Technology's Impact upon Operations and Production Management

In five pages this paper discusses operations and production management in an assessment of how each has been affected by technolo...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Appraisal System of Eastern Hemisphere Black and Decker

In five pages this essay presents a case study for a Black and Decker appraisal system for the Eastern Hemisphere with background ...

Technology and Opening and Operating a Coffeehouse andDance Bar

and attraction. Ideally, Dancing Caffeine is an entertainment venue. Noting that music editing and performance have long been area...

Relations Between the US Military and the Maritime Industry

In five pages this paper discusses Operation Desert Shield in an overview of the important connection between military success and...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Niger Delta and Operations Justification of Shell

In five pages this paper examines how Shell justifies its operations in the Niger Delta and considers how a Vice President would e...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

Secret Warriors by Steven Emerson

In five pages this text on the Reagan administration's covert military operations is analyzed. There are no other sources listed....

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...