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Essays 91 - 120

U.S. Toothpaste Market and Colgate Palmolive

application of technology that first brought Colgate into the toothpaste market when they were the first to mass production toothp...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Commercial Market for MP3 Players

Digital Audio Broadcasting (DAB) (MP3-Mac, 2004). MPEG being short for Moving Picture Experts Group (MP3-Mac, 2004). In 1989 Frau...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Technology at Shell

look at the role of technology here before looking at some more practical application of technology in the company. In th...

Technology/Hospitality Industry

aided both brands in achieving the goal of operating more efficiently, as hotel management can now run the properties more effecti...

Target Corporation Target

effective organization. One of the reasons is the management of human resources. The organization places a great emphasis on train...

Overview of VoIP Technology

traditional telephone companies (VoIP). The development of this market has a umber of supplier, such as VocalTec, 3Com, Cisco, a...

The Right Stuff & Technology

conquer it. The focus of the film changes when it shifts to dramatizing the successful launch of the Soviet Unions Sputnik and i...

Homeland Security's use of Geographical Information Systems

Homeland Security uses many different forms of technology in their role of protecting the US. One type of technology which is use...

Health Information Technology

This essay discusses the health information technology economic and clinical health act, which addresses using technology in healt...

Banking Industry and Computer Technology

banking, and so on. Workplaces are good places to examine how the dreams and dilemmas of computerization really work out for larg...

Educational Project on Using Computers

In six pages this proposed education project discusses the value of computers as a learning tool with study areas including classr...

Modern Instructional Strategies and Computer Technology

In five pages modern instructional strategies are examined within the context of computer technology's influence and the impact on...

Employee Training and Information Systems

In nine pages this paper discusses the importance of training employees in information system technology in an assessment of such ...

Technology is Not Neutral

think we "fit" the services they offer. While this may be merely annoying when it comes to dealing with the junk mail, both snail ...

Technology In The Management Of Distribution Companies

have to be put into the system by the logistics management of the company. A major benefit has been increased efficiency with the ...

Climate Change and Technology

in opinion over the last few decades, with a general acceptance that it is the human influences which is causing damage to the env...