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Essays 481 - 510

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Health Care, Human Resource Training, and the Value of Marketing

In five pages this paper examines health care organizations' human resources and discusses the values of marketing and human resou...

Keynesian Economics Views and and Impact of Paul Anthony Samuelson

In five pages this paper assesses the economic impact of Paul A. Samuelson particularly as it pertains to free market capitalism, ...

PepsiCo's Cost of Capital

In five pages PepsiCo's capital structure is examined in terms of weighted average cost of capital and the various types of weight...

Marketing and Selling Through Mythic Imagery

markets to "buy" a product, a concept, a political ideal, or a value system. In todays world, the mass media uses the tools of m...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Financing Questions for Cintas Corporation

and as well as this there was also an increase of $64 million short term debt, this was under the $300 million paper program that ...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Business Plan for Krista's Clothing

video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new that has at ...

Starbucks; Core Competences and Value Chain Analysis

out the new format of a coffee bar. He gains a site in the down town area and the first modern format Starbucks opens. The experim...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Financial Markets and Coca Cola

In sixteen pages the financial market is generally considered with the focus then shifting to Coca Cola with value line informatio...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

A Degree Program

In a paper of four pages, the author reflects the value of a degree in business management, with a focus on marketing. This resear...

Rechargable Value Card Marketing Plan

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

United Kingdom Supermarkets and Segmentation Significance

run down neighbourhood where money was limited, Likewise Kwik Save or Lidl have a brand that gives the impression of budget brands...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Potential Market Evaluation

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

East Asia Export Oriented Industrialization and Flexible Labor Markets

all labor and economic strategies in the region and has led to other regions becoming more "outward" or "export" oriented in their...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...