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Essays 721 - 750

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Airline Marketing Issues

In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...

Alaska Airlines and a Northern Future

In eight pages this essay considers Alaska Airlines' pilot preemployment criteria that is based less on college hours completed th...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

Case Study Analysis of ValuJet Airlines

been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...

Banking Industry and Preparing for the Year 2000

This paper examines how the banking industry can successfully address issues associated with the year 2000 with various Y2K compli...

Successful Leadership Criteria

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

Autocracy and Leadership Styles

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

Activity Based Costing Accounting Technique

In five pages this technique as it relates to the merchandising industry is discussed. Although there are some drawbacks associat...

Arms Industry and Malaysia

In forty six pages this paper examines the Malaysian arms industry and the various issues associated with it with the Vision 2020 ...

The Impact on Labor Relations as a Result of Airline Deregulation

In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...

Continental Airlines Investing

to hold back as well. Mergers, alliances and route changes have been necessary to control costs and allow airlines to operate mor...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

TWA, Finance, Marketing, and Management

In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

A Discussion of America West Airlines

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Manufacturing of Paper and Water Pollution

being done to correct this drastic situation is too little too late according to critics, who contend that the worlds water source...