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Essays 181 - 210

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Development and Strategic Plan of Able Corporation

the company does and how. Sources of information will be the published reports, internal communication, discussion with the manage...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

How a Code of Ethics Might be Implemented in a Business Environment

philosophy there is much attention to ethics and ides about right and wrong. For example, there is something called the categorica...

Did the Attacks on America Affect Importers

laws combined with new technology being recommended would have a significant impact on logistics budgets (Chandler, 2002). Immedia...

Types Of Business Entities

sole proprietorships, the partners and the business are one in the same entity (Ohio Womens Business Resource Network, 2006). Gene...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Automotive Market's Microeconomic Analysis

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Analysis of the Market in 'Goblin Market' by Christina Rossetti

Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Mobil Corporation's Multicultural Diversity Management

In fifteen pages this research paper examines the relationship between Mobil Corporation and Mobil Equatorial Guinea Incorporated ...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Management Style of Scana Corporation's Chief Executive Officer William B. Timmerman

In six pages this paper examines the leadership and style of management represented by William B. Timmerman, CEO of the Scana Corp...

Oracle Corporation's Directional Missteps

In seven pages a consideration of Oracle's position in 1990 is presented with a discussion of some of its corporate missteps with ...

CSX Corporation's Capital Structure

more favorable business results. Though Conrail was not as profitable as its competitors, neither was it in particularly ba...

Solectron Corporation and Dell Computer Corporation

of services provided (Cutcliffe, 1996). At the same time, the brand that is outsourcing to Solectron does not want the buyer to kn...

Enron Corporation's Collapse

the Enron candidate bought Baileys campaign manager (How Enron Did Texas). Although Bailey did win, it was by an exceptionally na...

A Corporation's Adoption of Internet Technology

the level of competency -- that will exist at each individual location. It can be argued that computer design is only as technolo...

Student Submitted Case Study on Wilmont Chemical Corporation's Accounting Strategy

the costs are accounted for the method will not provide what can be seen as an accurate or fair costing per item or centre, and as...

Influences on Long Term Healthcare in the US; The Case of Cathedral Rock Corporation

Florida senator Mel Martinez who has introduced the Senior and Taxpayers Obligation Protection (STOP) Act (S. 975) in May 2009 (An...

CRH PLC CASE ANALYSIS

environment facing the company The construction materials market, in which CHR operates, consists of the manufacture and d...