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Essays 361 - 390

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

COACH INC. AND ANALYSIS

Movado, Jimlar and Marchon also boosted the companys profits. Same-store sales continued doing well. In terms of the luxur...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

Investment Concepts, Tools and Theories

concept is that the portfolio of investments is one that will match the needs of the investor, taking into account different aspe...

Discussion of Competitive Markets

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

An Argument Against Capitalism

However, when looking at the way that the model manifests, while having benefits many it may also be argued as causing harm and di...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Disney; A Strategic Examination

considering the way in which is an integrated strategy in Disney and how the different divisions support each other leading to a s...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...