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Essays 211 - 240

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

The Influence of Cultural Developments on Visual Art, from the Mid-19th to the Mid-20th Century

early twentieth centuries established themselves. What this means in terms of how those great philosophers looked at the broader ...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

International Oil Market's Present and Future

In six pages this paper examines the oil industry's international market of the present and future. Five sources are cited in the...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...