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Essays 331 - 360

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

The “Sensation” Art Show, Brooklyn Museum of Art, 1999

stuff "winning rather than off-putting," noting that he is an "equal-opportunity elephant-dung employer," using it to make support...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

The Depiction of Reality in the Age of Global Production

In all cases they may be seen as art that is breaking boundaries as they are seeking to break down social barriers and taboos, dea...

Yinka Shonibare/A Flying Machine for Every Man, etc.

of Shonibares characters via their clothing. While Victorian in style, the design for the wax fabrics originated in the Dutch colo...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Erving Goffman's Dramaturgical Approach to Human Interaction

is indebted to both of these predecessors. Kenny (2008) observes that "Anyone familiar with Goffmans dramaturgical approach will n...

Analysis of Art

it was carved. (African masks were often made of wood).2 The color is a very dark brown and there are different textures that woul...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Four Examples of Greek Art

This gravestone was produced in marble and dates from the between 450 and 440 BC. While the little girls face is both composed and...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

PROGRAM DESIGN: INTRODUCING A UNIVERSITY PROGRAM IN ART THERAPY

news is that this proposal doesnt necessarily need to outline the benefits to the state, as the state has already targeted the art...

National Museum of African Art

this series, while painted in the late nineteenth century, looks very much as if it were from the Byzantine era. The site gives th...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Art for toddlers

by the MOE site, there is a finger-painting table that is child-sized that is protected by paper, with a blank sheet of paper for ...