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Essays 301 - 330

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Classical Market Changes Introduced by John Maynard Keynes

In two pages this essay examines the antipoverty and employment measures John Maynard Keynes introduced in his combination of gove...

Work Patterns and Labor Market Changes in the UK Over the Next Ten Years

New directives and increased openness mean that there is a free movement of labour within the European Union, whilst the pace of c...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Climate Change and the Market

countries will benefit in this case. The next source is an article by Professor Mike Hulme who comments on the Stern Review that ...

Change Management Decision Making

means of the company. The solution for HHH appears to lie in greater automation of routine tasks including regulatory repor...

Change at the Corporate Affairs Commission (CAC) in Nigeria

likely to face many more changes in the future. In order to ensure that changes in the future managed so that efficiency is create...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Literature Useful in a Review Assessing Influences on Change during a Recession

needs to be undertaken in a rapid manner. Furthermore, in many cases the changes may need to create significant changes to the org...

Change Management in Crisis - From Planned Strategy to 'Becoming'

impact on the aggregate demand within an economy (Nellis and Parker, 2006). Invariably this will impact on individual companies, w...

Using Complex Adaptive Systems Theory to Examine Change in the Commercial Environment

actors, in a commercial setting these may include managers, employees in different departments or different sites, many of which w...

Management Approaches to Crisis

organisation has a crisis management plan (CMP) in place. On paper it was noted that the plan good and in simulations the plan hav...

Crisis - The Mindful Coach and Leadership

The writer answers three questions set by the student concerning change in the context of a crisis. The first section looks at ho...

Influences in Change - Ambivalence and Emotion

The writer looks at literature dealing with employees feeling during the change process. The first section considers how and why ...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

How to Better Help Schizophrenic Patients

This paper points out the importance of using evidence-based practices with people who have schizophrenia. The paper includes sect...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

One Way to Determine Effectiveness of Leadership Development

A journal article is reviewed in this essay, Understanding the effects of leadership development on the creation of organizational...

Wilkerson Smokers and Macroeconomic Considerations

to decline. Questions E. How will the business cycle impact this company/product? How will this company/product fare during a rece...

5 Student Posed Questions on Securities

of the way in which the market is going to move, meaning that despite inaccuracy they can still be useful. b. If we have an inves...

The Process of Innovation

on existing technology, making smaller changes or adopting former innovations, for example, the concept of a four wheel drive vehi...

Johnson and Johnson Marketing Communications

and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his ...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...