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Essays 301 - 330

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

German Labor Market and Change

this will need to be managed. The market structure in Germany is one of Capitalism. Capitalism in Germany is not the same a...

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Change at the Corporate Affairs Commission (CAC) in Nigeria

likely to face many more changes in the future. In order to ensure that changes in the future managed so that efficiency is create...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Change Management Decision Making

means of the company. The solution for HHH appears to lie in greater automation of routine tasks including regulatory repor...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Possible Futures Within the International Battery Market

2010. Estimates of the growth of the lithium battery market during that period place the value of the lithium segment of the mark...

United Kingdom's Labor Market and British Women's Position

the home, with the same percentage of non-married women also working (Dex, Joshi and Macran, 1996). When married women first beg...

Theories and Patterns of World Migration: 1870-present

Williamson, 1994). While migration to America dominated, in the mid-1880s, there was also a significant flow of emigrants to Sout...

Organizational Culture of British Petroleum

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...

Corporate Change and Survival

the cutter is outside. Therefore, the contact is by the bills and letters and through the customer service centres. The problems m...

Designing and Managing Change in a Small Company to Increase Communication and Flexibility

the business growing and the rate of growth as well as the need for professional input means a single manager to co-ordinate all t...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Restatement of Revenue due to SAB 104

it will be delivered, and theoretically the revenue could be realised either on an ongoing basis where the fees for the service ar...

Flute History and Use

"Europes most famous amateur was Frederick the Great" (Capriccioso, 1988; p. 80). This one-key form had existed at least fr...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

1998 Germany and Currency

In five pages this paper examines Germany in 1998 and the effects of the currency change to the euro with such topics as German ec...

The Transformation of the Role of Women in Mexico

4 pages and 5 sources. This paper provides an overview of the changing role of women in Mexico during colonialism. This paper pr...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Teacher Education Changes

In fifteen changes teacher education and teacher changes are considered in terms of topical changes that have commenced within the...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

Shipping Market - Trends

This 11 page paper describes trends in the ocean liner and tramp steamer shipping market and the way in which supply and demand fo...