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Essays 361 - 390

BMW "Newness" and the Product Life Cycle (Case Study Analysis)

The case goes on to note that BMWs latest marketing strategy is to provide the consumer with an interactive website and by using t...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Deere & Company And Caterpillar Company

expanded across the United States and across the globe over the centuries and decades. Caterpillars last fiscal years (2007) sales...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

"The Gift Of Therapy" By Irvin D. Yalom, M.D.: Reactionary Report

a wide range of mental illnesses plague a considerable percentage of the general population, the authors apprehension about the le...

Harley-Davidson Organizational Strategy

Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. ...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Pizza Operations

from being properly recorded and accounted for. The manager will need to ensure that s/he orders quantities sufficient for ...

1990s and Increasing Economic Competition in the United States

In eleven pages this paper is written from 1989 worldview perspective and considers how America can become more economically compe...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

The Networking Industry and Cisco Systems

Organizations have learned that the proper types of information can further their business. Marketers seek to gain ever more refi...

Medical Services' Supply and Demand

In six pages physicians and medical services are examined in terms of their classification as inelastic products and the effects o...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

Southern California Trucking Business Proposal

federal JTPA program. Through cooperation with California Department of Corrections, the So-Cal Trucking-Ed program will be able ...

Graphs of Data Presentation

is nonexistent; and it is easy for users to understand. However, the disadvantages far outweigh the advantages. For one thing, t...

Kentucky Fried Chicken

his customers "fresher chicken, faster" (KFC, History, 2008). A year later, in 1940, Sanders created his now-famous original recip...

Submarino.com Website Analyzed

it refocus efforts to spur sales with limited resources; especially in Latin America, an area in which computer and Internet penet...

A Comparison of the Reuters Group PLC and Bloomberg L.P.

in London by Paul Julius Reuter (Reuters, About, 2004). Reuter used the new invention, the Calais-Dover cable, to transmit stock q...

Investment Choices Assessed

2.38 year payback period and an internal rate of return in excess of 9%, this means that this meets the criteria of the company a...

British Gas Services Organization and Economic Environment

of a business like this, where some calls may require a rapid response, whilst others are less urgent and can be booked a long way...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

Company Formation of DaimlerChrysler AG

in Germany, the company falls under the Stock Corporation German law (DaimlerChrysler, 2005g). There are three separate bodies inv...

The Conflict in Customer Quality Requirements

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...

Google Privacy Policy Change - An Ethical Perspective

been introduced with out giving any individuals the ability to opt out of the new policies. The new policy was introduced on 1 Mar...

Practical Demonstration of Activity Based Costing

that the products will be sold in. These are all input materials and are needed for the first stage of the ABC process. Now we c...