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Essays 1 - 30

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

UK's Small and Medium Hospitality Business Strategies

compete. Basic strategy theory indicates there are two major ways of competing. Michael Porter has considered the way in ...

Characteristics of Market Planning and Orientation

take an inventory of all its internal resources, both human and technological in an effort to maximize all its potential. Other f...

Article Paraphrasing

the content, though the student might want to mention that the piece is badly written. The article discusses Ms. Gorton, an admin...

UK's Small and Medium Sized Enterprises Currencies Direct Ltd.

at higher prices (Currencies Direct, 2005). This means the target market were small to medium sized enterprises (SMEs) as well as ...

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

Training, Development, Appraisals

c. Hiring a new employee costs a lot more than rehabilitating a marginal employee, if that is possible. While it is true that one ...

Psychodynamic, Humanist, Family Systems

This essay explores the different models in clinical psychology. Major contributors to each orientation are identified along with ...

What Really Helps Diverse Team to Perform

This essay reviews a journal article and research study, entitled Cultural Diversity And Team Performance: The Role Of Team Member...

The Absurd

philosophers and playwrights, addressed themselves to the reality of the absurdity of life and argued that that its reality should...

Are Leaders Future Oriented Whereas Management's First Priority Is To Ensure The Attainment Of Outcomes?

a general agreement that there are some very different perspective needed for management and leadership, but both are needed and e...

Employee Orientation

of wage and hour laws. Considerations There is no need to "reinvent the wheel" in terms of determining the most advantageou...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Avon's Global Operations

independent contractors to act as representatives and salespersons worked well when more women stayed home. The company believed t...

SOUTHWEST AIRLINES AND MARKETING

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Organizations and Market Orientation

needs can lead to demise or threat of it. An IBM Example Until the beginning...

Amy Tan's The Joy Luck Club and Erich Fromm

In five pages Erich Fromm's theory on marketing orientation is applied to the character of Harold, husband of Lena, in Amy Tan's t...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Afghanistan Development - Review And Recommendations

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

BSC in SME’s

these also have an impact on cost. Therefore, the balanced scorecard have the potential of raising awareness of issues such as res...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...