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Essays 1021 - 1050

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

The LA Housing Market and Accelerating Decisions

In a paper consisting of twenty four pages the demographic changes in the Los Angeles housing market along with implications of de...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

The Localization of Global Businesses

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

AN ANALYSIS OF GLEGG WATER COMPANY

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

General Mills and Ready to Eat Breakfast Cereal Market

recommended that the organization continue with a strategy, but ensure that there marketing helps to enhance the level of differen...

Orlando Beyond the Theme Parks - A Book Proposal

be updated on a regular basis. However, the majority of these travel books focus is exclusively, or predominantly, on the two majo...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Is Diversification a Good Strategy?

add value to the supply chain, from which the firm may benefit (Thompson, 2007). If there are under utilised resources there may a...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

Case Study of D.U. Singer Hospital Products Corporation

In eleven pages this paper discusses the corporation's development and marketing of a new long term antiseptic. Twelve sources ar...

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

Ad and PowerPoint for McDonalds India

their unique cultural sensibilities. A proposal was put forth to introduce the Chicken Curry Burger, a sandwich using chicken inst...