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Essays 241 - 270

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Choosing a Computer

programs at later stages in the course, such as for analysis of results from primary research. There is also the need to be able ...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

The Necessity of Firewalls in the Information Age

any given companys entire computer system with the intent to destroy data is more than enough reason to augment security measures....

Forensics and Computer Crime

In eight pages computer forensic specialists are considered in a discussion of computer crime investigation that includes crime ty...

Computer Evolution from Mainframe to Distributed Systems

has been the most long-standing and still carries one of the worlds most recognizable names. Early History of the Industry...

HCI Practitioner Overview

In six pages usability testing and a practitioner of human computer interaction are discussed in this overview that includes histo...

Computers in Classrooms

To raise test scores? To make children computer-literate? 2. Which software is best used for the different objectives, for English...

Investigating Computer Fraud

This paper discusses the field of computer forensics, what it is, what investigators do, detection tools, cyberslacking, chain of ...

Digital Investigations

Stenography detection, FRCP rules, chain of custody, dumb ideas in computer security, bots, botnet attacks, computer forensic spec...

An Overview of Tablet Computers

Tablet computers are becoming increasingly popular. The writer gives a broad overview of the technology, starting by defining the...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Injuries Related to Computer Work

How might one tell if a condition is work-related? In determining whether or not an MSD is related to work, it is important to exa...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Computers Need More Than Just Virus Scanning Protection

a five month period. Over 823 new viruses and worms appeared in just the Third Quarter of 2003. The speed at which...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...