SEARCH RESULTS

YOU WERE LOOKING FOR :Marketing Theory Development

Essays 1231 - 1260

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Resource Dependency Theory, Contingency Theory and Core Technology

over a great deal with social exchange theory and the study of politics in the workplace (Huczyniski and Buchanan, 2003). The use ...

Practice, Knowledge, and Nursing Theory's Role

The metaparadigms of nursing represent common concepts that are accepted throughout the profession and across international bounda...

Kaplan and Reckless Theories' Overview

living on the edge. Reckless and Kaplan do have similar ideas but it pays to take a look at each of their theories and also the co...

Japanese Management Theory and the Theory Z Text of William G. Ouchi

In four pages this paper compares American and Japanese businesses in this overview of the organizational theory text by William G...

Political Theory, Human Nature, and the Theories of Thomas Paine, John Locke, and Martin Luther

In five pages this paper examines how political theory incorporates human nature concepts articulated by Thomas Paine, John, Locke...

Media Communications Theory versus Organizational Theory

In nine pages this paper examines the corporate sector in an analysis of organizational theory and role of media communications. ...

The Basics of Goal Setting Theory and Expectancy Theory

who value money may be motivated towards a goal that will increase the amount of money they receive, however an individual who val...

MOTIVATIONAL THEORIES: EXPECTANCY THEORY AND INTRINSIC MOTIVATION

relationship with expectancy theory; people will generally perform a task in the expectation that a reward will be offered at the ...

Selfish Gene Theory v. Heterozygote Superiority Theory

views on heterozygote superiority, we first must consider the views of Richard Dawkins. Dawkins The Selfish Gene articulates his ...

How Security Managers Can Benefit from Understanding Rational Choice Theory and Routine Activities Theory (RAT)

sphere (Remco, 2003). Theorist Henri Fayol (1841-1925) developed the concept of security management in his 1916 book entitled Adm...

Labor Theories of Adam Smith and Karl Marx Theory

increased productivity stimulates market growth, if the market is such that it can absorb the growth. The cumulative effect of the...

Structuring a Teaching and Personal Learning Theory in Accordance with Albert Bandura's Theories

human motivation are Alfie Kohn and Douglas McGregor. Each of these researchers have their own particular version of what motivat...

Marketing's Sociocultural Environment

full detail the social-cultural environment as it pertains to marketing - as understanding this environment is important when it c...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Market Demand Forecasting and Marketing Simulation I

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

Analysis of the Market in 'Goblin Market' by Christina Rossetti

Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...

Automotive Market's Microeconomic Analysis

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...