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Essays 421 - 450

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

'The Ones Who Walk Away from Omelas' by Ursula LeGuin

know the child is there, because each of them is taken to see it when they are quite young, perhaps 8-12 years of age. They cannot...

Microsoft Corporation

Paul Allen and Bill Gates attended the same high school at a time when a small computer was a box sporting lights on the front and...

The BP Oil Disaster - a Stakeholder Perspective

provided by the relevant ethical standards expected. 2. Stakeholders may be defined in terms of primary and secondary stakeholders...

Ethics and Leadership

Ethics are interdependent with values and values are the basis and driver of ethical leadership (Renner & Renner, 2006). Values de...

Shana and Children - Ethical Issues

the teenagers Prozac that appears to be her prescription. This is an ethical and legal issue that deals with parents giving childr...

Elements of Professional Psychology

the research or treatment process, the patient can refuse participation. On informed consent forms, for example, the psychologist...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Counselor Ethics

Counseling as a professional field is still rather young and it certainly does not garner the status of 'therapist.' This is true ...

Euthanasia

i.e., death. While euthanasia does not allow people to avoid the "cause of our fear-death-it does allow us to control its manner, ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Quitting the Cigarette Habit and The Role of Health Psychologists

Genetic Association for Cigarette Smoking Behavior". Research in smoking addiction have revealed that along with several social fa...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Ethics In Information Technology

16). Monitoring and surveillance have come to represent just two of the villainous components of computer use in the late twentie...

Children's Products and Issues of Safety

on a constant basis or the ones that he or she can easily gain access to that have to be scrutinized the most closely. Toys and ca...

ISSUES IN TRADE, INTERNATIONAL BUSINESS AND PRODUCT ROLLOUT

is because the U.S. is becoming a service-oriented economy -- while the country is certainly a net importer of goods, its exportin...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Products, Marketing, and Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

Marketing Alternatives for PreFone Integrated Products

engineers propensity for facts. It is highly likely that Dr. Buchan has not adequately addressed the issues that would leave pote...