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Essays 301 - 330

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Push and Pull Marketing Strategies

it. This is a strategy that is used more subtlety, and is often seen with advertising to children in order to create the nag value...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Market Structure and Effective Uses

Sundem and Stratton, 2002). It is unlikely that a product in the maturity or decline phase of the product life cycle will sell at...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

MARKET SHARE FOR A COMPANY USING THE BCG MATRIX

mark - meaning high growth and low market share (BCG Matrix, 2012). Question marks tend to mean high demands and low returns becau...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

Goblin Market - Found Poem

In a paper of seven pages, the writer looks at found poetry. Rossetti's "Goblin Market" is used to construct a found poem with fem...

Porter's Five Forces Model and Marketing Uses

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

Forecasting

such as influences in the demand for the goods which may include macro economic factors such as expected disposable income level m...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

The Selection and Use Secondary and Gathering of Primary Data - A Practical Demonstration

range of sources. The most influential article should be those from peer-reviewed journals, where previous research is reported. P...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Compensation Planning - An Overview

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

Market Segmentation and Lifestyle Analysis

of a fully realized marketing strategy. In preparation for marketing to the community, it is first necessary to make an analysis...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Textile Market and Transfer Printing Uses

Transfer printing uses in textile and other types of markets are considered in a paper consisting of five pages. Eight sources ar...

Overview of Distributorship Arrangements

structure here is one where a distributor gaining exclusivity will also take on the costs of promotion knowing that they are the o...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...