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Essays 271 - 300

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Gap Between Youth and Adult Culture Growing Wider

our new culture with such new pursuits as video games, new styles of music, and even new forms of art that play a negative role in...

Contemporary Women and Sexism

Women At the turn of the century, very few women worked outside of their own home. Many women actually were very intelligent and ...

Immunizations, Current Knowledge, and Mass Media

reported unusually harsh outbreaks of influenza and the potential for harm, increases in the pursuit of immunizations in young chi...

Twentieth Century and the Culturally Conflicted Media

cultural influence and at times, military advantage for the country. At the same time, the various forms of mass media have deve...

Media and its Influence on Children

true that if the parents do their part, in a very active way, the media can prove far less damaging. However, there is ultimately ...

An Analysis of Media Violence and its Impact on Children and Teens

There is no doubting the fact that the media sometimes incites violence (DuRant, Champion and Wolfson, 2006). The media is in fac...

Journalists in the Age of Bloggers and Other Non Traditional Journalism Forms

this latter definition of the way that publishing is taking place may be seen as more controversial, while some blogs and publishe...

Media and the Administration of President Lyndon B. Johnson

war because he already knew that once a troop commitment had been made - no matter how small - it would become difficult not to be...

Media Influence in the Modern World

in fact, rests in the United States. While the worlds top five media corporations control both electronic and print forms...

The Top 5 Global Media Companies: Ownership, Corporate Linkage and Political and Cultural Implications

the Western world. Most of this ownership, in fact, rests in the United States. The corporate connections of these media...

European Media Reporting of the Middle East

always accept way they are told is 100% accurate, so not only do audiences have to determine how to interpret the messages in the ...

Media and Canadian Politics

hear things, get all rumors first hand, and know what to do with the information. They are privy to things as soon as they happen ...

Media Images and Anorexia

food. It seems unconscionable that in a land of plenty, there is starvation. Yet, this is a psychological problem. The sufferer is...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

49ers Press Release and Supporting Information

for Breast Cancer in June 2008 with the target of raising $300,000 and work with the Bill Wilson House in August 2008 where free T...

CENSORSHIP IN MYANMAR (BURMA): AN OVERVIEW

pertains to the written word and freedom of the press. Even phone lines arent immune to government fiddling -- many people who are...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...