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Essays 61 - 90

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Afghanistan Development - Review And Recommendations

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Lessons from “The Sopranos”

can be explained by the growing acceptance in our culture of anything that is off color, illegal, or even immoral. The type of gl...

Truth and the Media

package, however, the effect is the same. Regardless of the media, journalistic irresponsibility is there in one form or another ...

Influence of Popular Culture

public mindset, it tends to be regarded as secondary and considerably far down in the cultural hierarchy of the topics that are ge...

The Media Bias Conundrum

half-wits, for example (Alterman, 2003). While clearly to the right, Coulters rants appear infantile. Bernard Goldberg also sees m...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Science in the Media

a explain how and why this is bad for the environment, including the problem of molecules which take many decades to break down, a...

Twitter Examined as a Medium in the Context of McLuchan

view of messages has focused on their content, looking at what there were saying, with little attention paid to the media itself. ...

The Political Role of American Mass Media

In many ways it could be said that we are being lulled into a sense of complacency by the glowing light and ever present hum of th...

Australia and the Mass Media

In six pages this paper examines the public community role played by the media in this consideration of Australia's World Economic...