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Essays 61 - 90

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

China's Cosmetics Market

imported goods, where process start at 100 yuan and increase to over a thousand (TDC Trade, 2000). However, the market is still ...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Sales Management and Sales

their current circumstances; and their plans for the future. Helping the salespeople to meet their own personal goals benefits th...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

The Impact of E-Commerce on the Entertainment Industry

something Online (n.d.). About 40 percent of others research the product Online but buy it in a store (Zolzer, n.d.). The majority...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

PROMOTIONAL CONTEST - SELLING A BOOK

February 13, with the winner to be announced on February 14. We restrict it to this two-week period to put a sense of urgency into...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

India as a Market for PC Sales

In seven pages this research paper discusses computer sales in a consideration of India's personal computer market. Six sources a...

Production and Sales' Growth and the Establishment of a a Global Logistics Network

as the ongoing development and integration of applications have all contributed to the truly amazing expansion in the use of the I...

Increasing Laptop Sales Overview and Marketing Plan

In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample...

Marketing Plan for Parrot Place Sales

In twelve pages this paper examines The Parrot Place, which sells large domestic breeds of parrots in an overview of its marketing...