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Essays 721 - 750

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

UK Management Considered in 'We Have No Time For Marketing Research!'

seen as both time consuming and taking up valuable resources that could be used for the charitable cause. Therefore, market resear...

Postal Service Business Marketing Plan

rich farmland and rather extensive mining. Though conditions may change within the current generation, Hamilton currently is too ...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Three Questions on Behavioral Finance

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Regulation and the Market Failure of ICT

In twelve pages this ICT industrial focus examines the occasional market failure and the importance of market regulation this fail...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Perfect Competition and Other Market Structures

stall is selling carrots at a price below the others then it will be the stall that sells the most the rest of the other market st...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...