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Essays 1291 - 1320

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Summary and Review of Two Papers Using Meta Analysis

The writer looks at two research papers that used meta-analysis as methodology, but are presented in very different ways. The two ...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

A Marketing Plan for Water Filters in Haiti

In a paper of five pages, the author reflects on the use of Brita filters in third world countries. The author reflects on a mark...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Two Topics, Self-Efficacy/Childhood Obesity

Self-efficacy is a concept that refers to the degree to which individuals perceive themselves as having the ability and capability...

Ad and PowerPoint for McDonalds India

their unique cultural sensibilities. A proposal was put forth to introduce the Chicken Curry Burger, a sandwich using chicken inst...

Teaching Students of Different Subjects; Differences in Approach

differences between historians and biosciences, it would appear highly likely that there will be differences between accounting an...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Internal and External Influences on Shell in Oman

The writer looks at some of the environmental influences that are impacting on Shell Oman Marketing Company, including environment...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...

STRATEGIES FOR EXPRESSO ESPRESSO

Focuses on marketing strategies and discussion for Expresso Espresso in Alabama. There are 2 sources in the bibliography of this 7...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

CADILLAC CTS 2014 MARKETING ASSESSMENT

Provides a marketing plan for Cadillac's CTS. There are 17 sources listed in the bibliography of this 9-page paper....

Disrespect and Language The Appropriation of Native American Language and Culture

This paper asks whether we have bastardized Native American language by appropriating it in sports and mass marketing. There are ...