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Essays 151 - 180

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Bone Density And Dieting: Professional

track and cross-country runners, that physicians need to take note of amenorrhea and/or a history of stress fracture, and have sus...

Exercise, Bone Density & Menopause

a 2-year randomized placebo-controlled study that was designed to determine whether not increased intake of dietary calcium, combi...

The Case of Rap Music and Adorno's Mass Culture Theories

the offering of music or media, but more often this is merely window dressing and is really pseudo individualisation, meaning the ...

Mass Culture: Will & Grace and ScrubsThe Societal Impact of Mass Culture

artistic form with an accepted place in art history: it has made the transition from low to high. In much the same way, certain te...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Questions on Media, Power and Culture

This research paper covers a variety of topics that pertain to media in contemporary culture. Topics include social media, the Hol...

Function of Printed Media

been used before with old messages. However, when they are read it was possible to put them into a different order, to place diffe...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Arguing Against Tabloid Press and Media Compromise

In sixteen pages this research paper charges the media with compromising its position with manipulating the public trust by reinfo...

Media and Crisis Issues

had turned its collective back on this particular crisis (Brown and Minty 9). The support that is generated among the public in ...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

Sociological Theories and Mass Media

This research paper pertains to the way in which media influences society from the conflict, structural functionalist and symbolic...

Cultural Images in the Media

The broader version promoted by Hall is that a "text" of any kind - "be it a book, movie, or other creative work - is not simply p...

How Mass Media Shapes Society

This paper discusses Marshall Mcluhan's statement that, the medium is the message. The author examines the relevance of this stat...

Australia and the Mass Media

In six pages this paper examines the public community role played by the media in this consideration of Australia's World Economic...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Education and Mass Media

This paper examines the possible educational role of the media. This five page paper has three sources listed in the bibliography...

The Impact Of The Internet On Mass Communication Media

continued success (Mutter, 2007). Does this decline have anything to do with the Internet as a mass communication medium? One wr...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Mass Media and Social Learning

For decades, we have had lessons from sociologists and plain common sense that negative and violent shows can contribute to negati...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...