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Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Mass Culture: Will & Grace and ScrubsThe Societal Impact of Mass Culture

artistic form with an accepted place in art history: it has made the transition from low to high. In much the same way, certain te...

The Case of Rap Music and Adorno's Mass Culture Theories

the offering of music or media, but more often this is merely window dressing and is really pseudo individualisation, meaning the ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

A Critical Look Into The Los Angeles Mass Transit System

thousand riders stepped up to take the car-less journey, significantly cutting back on the amount of vehicle emissions and traffic...

Psychopathology and Aileen Wuornos

as theyre treated" (Burns, 2003). Human behavior is a complicated and curious equation. The answer to why a particular rea...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Changes in Lean Body Mass as a Result of Aging

Service. This inactivity is a major contributor to an increasing incidence of obesity, heart disease, hypertension and a host of o...

Media and Crisis Issues

had turned its collective back on this particular crisis (Brown and Minty 9). The support that is generated among the public in ...

Arguing Against Tabloid Press and Media Compromise

In sixteen pages this research paper charges the media with compromising its position with manipulating the public trust by reinfo...

Sociological Theories and Mass Media

This research paper pertains to the way in which media influences society from the conflict, structural functionalist and symbolic...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

Function of Printed Media

been used before with old messages. However, when they are read it was possible to put them into a different order, to place diffe...

Cultural Images in the Media

The broader version promoted by Hall is that a "text" of any kind - "be it a book, movie, or other creative work - is not simply p...

Questions on Media, Power and Culture

This research paper covers a variety of topics that pertain to media in contemporary culture. Topics include social media, the Hol...

How Mass Media Shapes Society

This paper discusses Marshall Mcluhan's statement that, the medium is the message. The author examines the relevance of this stat...

Mass Media and Social Learning

For decades, we have had lessons from sociologists and plain common sense that negative and violent shows can contribute to negati...

The Impact Of The Internet On Mass Communication Media

continued success (Mutter, 2007). Does this decline have anything to do with the Internet as a mass communication medium? One wr...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Mass Media and Political Economy my

In twelve pages this paper discusses the impact of globalization and the media upon government, culture, and economics. Seventeen...