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Essays 121 - 150

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

The role of Mass Media

The media thrives on ratings, which is why there are so many scandals and issues involving controversial topics. People want to se...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Global Communication's Developmental History

: How Industry Manipulates Science and Gambles With Your Future by Sheldon Rampton, John Stauber. 12/22/2000. The authors, of thi...

Global Communications' Hegemony Challenged by the Internet

and television industries. Within the last five years, researchers have come to believe that the Internet is now an effective medi...

International Politics and Terrorism

Biological weapons have become increasingly popular within terrorist organizations since the 1990s because they can reproduce micr...

Mass Communication Forms of Movies and TV

In four pages these 2 approaches to mass communications are analyzed in terms of target audiences and the language and reception m...

Libel aka 'Reckless Disregard'

Libel law is the focus of this report consisting of 5 pages as it relates to mass communication, and includes pertinent case studi...

Mass Communication and Graphic Design

information that is written in a "friendly, simple tone," the result is an effective public relations product that accomplishes it...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Chemical And Biological Weapons: Dangers Posed To Human Existence

in 1984 with the implementation of its first agent. "Irans motives for seeking nuclear weapons stem from its rivalry with Iraq, f...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Advertising and Its Relation to Psychology, Sociology, and Mass Communications

or negatively (Bharadwaj, Tuli, & Bonfrer, 2011). Moreover, both systematic and idiosyncratic risks can be managed effectively thr...

The "Glenn Beck" Effect: Bias and Framing in Corporate Media

a given for many decades, but in recent years, the advent of "new media" has changed the dimension and scope of that import signif...

In Defense of Gaming

the most important issue is "the way youre thinking that matters" (Johnson 40). In other words, Johnson focuses on the fact that ...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Mass Media and Social Learning

For decades, we have had lessons from sociologists and plain common sense that negative and violent shows can contribute to negati...

How Mass Media Shapes Society

This paper discusses Marshall Mcluhan's statement that, the medium is the message. The author examines the relevance of this stat...

Australia and the Mass Media

In six pages this paper examines the public community role played by the media in this consideration of Australia's World Economic...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Education and Mass Media

This paper examines the possible educational role of the media. This five page paper has three sources listed in the bibliography...

Mass Media Content and Internet Publishing

In five pages this paper examines the increase in online publishers and considers what this means in terms of media content in ter...

How Mass Media Can Impact Teenage Girls.

In our parents time it may have been: the brains, the geeks and the jocks. In a 1999 report entitled, "Girls, media, and the nego...

Mass Media and Political Economy my

In twelve pages this paper discusses the impact of globalization and the media upon government, culture, and economics. Seventeen...

McAnany and Wilkinson's Mass Media and Free Trade NAFTA and the Cultural Industries

In eight pages this text is reviewed and critiqued with NAFTA's impact upon cultural industries being the primary emphasis. There...

Sociological Theories and Mass Media

This research paper pertains to the way in which media influences society from the conflict, structural functionalist and symbolic...

MASS MEDIA: FAUX VERSUS REAL NEWS

analysis. Literature Review "Its not easy being a fake newsman in 2010," remarked Time magazine columnist James Poniewozik ...

Importance of Health Care Communication

to adopt healthy living habits (Schiavo, 2007). The CDC (Centers for Disease Control and Prevention) says health communication is ...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

Explanations of Communication in Organizations

tend to become friends, thus, forming a social bond (Prell et al., 2010). Over time, these folks will influence each others opini...