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Essays 601 - 630

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Annual Report Analysis of Hewlett Packard (HP)

In terms of the companys future plans, at this point, Fiorina has her hand full trying to work with the merger of two different bu...

Financial Prospects of Roche Holdings

be interpreted before looking at the bigger picture so that the movements and trends may be paced in a wider context and assessed ...

The Case Study BB Bounce Ltd

and we have the value of the equity. We also need to assess the cost of debt. There is a total of 1,688,000 in loans, which we are...

Financial Advisors and Their Importance

the retirees who lost money in stocks had taken full- or part-time jobs (AARP, 2002). * 12 percent of those who lost money and who...

Merger Between Smith Barney and Salomon

In forty pages this paper examined this particular merger in order to consider a financial analysis' various components with a fin...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Boeing Company's Financial Analysis

In six pages Boeing is examined in a financial analysis that considers corporate balance sheets, financial ratios, WACC, and CAPM....

Functions of Financial Statements

In seven pages financial statements are examined in terms of conceptual definitions, financial accounting assumptions, entry adjus...

Interest Rate Swapping Between Rabobank and B.F. Goodrich

In five pages this paper considers the financial details of this interest rate swapping arrangement from 1979 to 1982 between the ...

Average Investor and the Significance of Financial Statements

In 6 pages this paper discusses financial decision making and the importance of financial statements to a typical investor. Four ...

Oracle, PeopleSoft, and Tibco Software Compared

In fifteen pages these three software companies are compared and analyzed by examining such financial information as balance sheet...