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to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

press, and publicity arising from those relationships (PRSA, 2002). These days, such relations can also be called "media relations...

encompassing. In the formal definition of "public relations" provided by the Public Relations Society of America, the ter...

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

any news interest in the first place: The scientific conviction that global warming is happening and is being caused by man incre...

both of which are legal and sold in large quantities (Kotler, 2004). (Illegal drugs are also in this category but as theyre not f...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

and the way that needs are met. However, there are some significant differences with the commercial environment. Firstly, this is ...

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

a notional amount which is used only for the calculation on the amount is to be exchanged (Dattatreya et al, 1993). The mos...

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

this industry are noted as being high within the top players in the cereal industry, supporting the idea that this is not a perfec...

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...