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Essays 151 - 180

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Future Housing Alternatives

if any at all. "For many poor and moderate-income people today, a mobile home is their only housing option. The mobile home is to ...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

The Hundred Secret Senses by Amy Tan and Oppositions

In five pages this paper discusses how the author portrays East and West cultural oppositions....

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Definitions to Business Terms

then making sure the product is distributed in a fashion that is can be it for consumers to purchase. Unlike many business theori...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...