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Essays 361 - 390

Corporate Restructuring at Sony Corporation

believed to be a temporary fix until an organizations leadership got its bearings, these days, corporate restructures are consider...

Sony Corporation Restructuring Case Study

his entrepreneurial style even though the company had evolved past the structures and strategies associated with entrepreneurial c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Overview of Indian Gaming

among Indians has actually risen during ... the gaming boom" (Welker, 1997). There are more than 200 tribes with gaming establish...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Organizational Change

been present in older civilizations such as the ancient Greek or Chinese societies (Haralambos and Holborn, 2004, Bilton et al, 20...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Canada's Regionalized Health Care System

others did not. Alberta was one province that did not comply and they lost $3.5 million of federal funding (Clement, 2007). After ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Human Resource Strategy for the U.S. Army

has fostered and encouraged the me-attitude. Every country should require service from every citizen as Israel does. The strategic...

Global Citizen/Global Citizenship

and Seneca all promoting universal laws and in 90 A.D., Epictetus said "Consider who you are: to begin with, you are a human being...

How Can Africa And Other Less Developed Countries Utilize Their Culture To Insure Socioeconomic And Political Development?

oil - speaks to the aspect of modernized techniques that are being developed as a means by which to create such commodities faster...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Sovereignty: What It Means In Today's Global Society

in world politics illustrates how such groups form out of a need to "right" perceived wrongs. Since they believe their duty is to...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Global Warming and Global Health

global warming associated with an increase in environmental pollution from greenhouse gases could lead to an expanded range of ano...

Sustainable development and The United Arab Eremites

is almost impossible for any business so satisfy the criteria of sustainable development (Eckersley, 1992). Alternatively,...

Gap Analysis: Global Communications

Horngren, Sundem and Stratton (2002) provide a view of the alternatives available to organizations in Global Communications positi...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

Global Warming: Disproportionate Impact and Foreign Aid

providing aid to the less economically affluent countries so that they can better address the impacts of global warming. ...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...