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Mountain Dew, Dr. Pepper, and Coke Soft Drinks Compared

little nutritional value, but it is something that people consume anyway. Many people have favorite brands, or at least brand pref...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

"Not for Women" - The Reinforcement of Patriarchy and Hegemony in Dr. Pepper Ten Ads

of the consumer for profit, in the Dr. Pepper Ten cultural artifact, through the lens of both Feminist and Marxist critical theory...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Dr. Faustus and Dr. Jekyll

what I please, Resolve me of all ambiguities, Perform what desperate enterprise I will?" (Marlowe). He consciously and actively ch...

Four Nursing Theorists

explain Watsons Caring Theory, including "Caring Science Ten Caritas Processes," "definitions," "Ten Caritas Processes" and more. ...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

High Carbohydrate and High Protein Diets Compared

a combination approach, appears to be more in the low carbohydrate camp because Dr. Sears supports many of the same assumptions as...

Theory of the Assassination of Martin Luther King

noted, one must remember that what Pepper presents is not just a theory about conspiracy, but information and facts that were supp...

California Mountain Lion

The scientific name of the puma is Puma concolor (Digital Desert). This refers to the fact that it is primarily of just one color....

The Therapeutic Relationship in I Never Promised You a Rose Garden

sympathetic toward Deborah in terms of her feelings of being treated badly by the community. Deborah is taunted for being Jewish a...

An Analysis of I Have a Dream

the "promissory note" that was made to each and every American when the Constitution was written (King, 1963). He and the group ha...

George A. Reker's Counseling Families

parents hold down full-time jobs are the rule rather than the exception, and as Rekers has observed, this creates problems among b...

Company Profile of Rolling Meadows, Illinois' Whitman Corporation

A Whitman Corporation company overview is presented in six pages with future recommendations for this soft drink bottling company ...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Global Soft Drink Industry and its Changes

In five pages this paper examines the international soft drink industry in a consideration of its many changes. Five sources are ...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...