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Essays 211 - 240

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Qantas in the Business Environment

firm allows for an assessment of the power dependencies (Hatch and Cunliffe, 2006). As an international airline Qantas has a wid...

Germany

by their neighbors as they are not seen as part of German ethnic nationalism (Ignatieff, 1993). While Turkish is one of the native...

GLOBAL TECH AND CHANGE MANAGEMENT

but how to build on the foundation that was created in the 1970s, and how to play on the companys brand identity and longevity. Th...

Critical Period Hypothesis - Second Language Acquisition

knowledge and skill in a different way? The critical period hypothesis regarding acquiring a second language is not new. This hyp...

Johnny Tremain

maturation of the American colonies as they journey toward war and independence. The thematic context demonstrates how it is exper...

Why Same Sex Marriage Should be Legal in the New Millennium

Not only are Christians against the idea that the sacrament of marriage be allowed for homosexuals, but the issue also permeates J...

Female Entrepreneurship

of female entrepreneurship and female career choices as well as underlying economic conditions (Mayer et al, 2007; Baughn et al, 2...

Spike Lee’s ‘New York State of Mind’

lens but by the filmmakers imagination and based upon the unique New York experiences contained within a particular neighborhood e...

The Decision Aspect of the Stetler Model of Research Analysis

train sufficient numbers of new nurses. Turnover is high among those who remain in the profession, and those so dissatisfied - an...

Native Hawaiian Children and Bereavement Programs

child is becoming more socially aware and has a greater intellectual capacity, but still has problems regarding bereavement. This...