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Essays 181 - 210

Intel And The New CEO

ahead. Decreasing profits and market share was evidence that the company was getting stale. It needed drastic changes and it took ...

Espoused Values vs. Actual Behavior

This essay discusses what happens when there is a discrepancy between espoused organizational values and what is actually practice...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

Chrysler LLC - An Analysis

wheelbases, power steering, air bags, the first minivans, the first SUVs, the first muscle cars and so much more (Chrysler, About ...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

Case Study for Caterpillar Inc.

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

Making Investment Decisions Using ROE and IRR

seeks a favorable ROE to keep the business profitable and growing; investors seek a favorable ROE as an indicator that not only th...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Harrah

Table of Contents 1. COMPANY OVERVIEW 3 2. CURRENT AND PROJECTED ACTIVITIES 5 2.1 Current Activities 6 2.2 Future Activities 8 2.2...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Black Creek Furniture Case Study

as drilling and machine equipment, but the investments in information technology have been very limited. Until recently Martha ran...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Analysis of Chemicals Company

their way. These challenges were reflected by one of the managers: "The dual boss relationship can be useful or painful. It depend...

Fair Value Accounting in the Economic Crisis

standards, but is further defined in individual standards. .The concept of fair value became an issue that would have pote...

Case Study of Fletcher Challenge

the acquisition of UK paper. The last of the three conditions within this paradigm is the internalization incentive advantages. ...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

A New Oil Company Accounting System

The task of an established oil company embarking on a new accounting system is the primary focus of this paper consisting of eight...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Selecting Sales to Sell Fiber Optics

In this essay, the writer provides the key points of a case study that involves hiring a new sales manager to sell the company's l...

A REVIEW OF FINANCIAL MEDIA AND INFORMATION

Answers questions pertaining to financial information, providing two financial websites, a financial book and a stock. There are 4...

Exporting Healthy Beverage Out of Country

This company produces delicious, non-alcoholic, organic beverages and is ready to expand globally. New Zealand is selected as the...