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Essays 331 - 360

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Case Study Ineffective Leadership

was identified by the esteemed Chocolate Manufactures association. One of the problems Stein did not address was that each of th...

Nurse Practitioner Role/The Present, The Future

innumerable national health system in meeting the demands for primary care in todays society (Main, Dunn and Kendall, 2007). NPs...

Change Process

questioning is strongly discouraged (Brennan n.d.). Employee behavior is monitored and controlled, often through the use of punis...

Microsoft Office 2003 and Microsoft Office 2007

of documents and the ability to reorganize them with a click and drag process. There is an enhanced provision of office themes, an...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Interstate School Leaders Licensure Consortium Standards

studies (Green, 2004). Because of the changes facing school administrators and leaders, many believe that preparation programs f...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Latino Community and Women's Changing Role

In nine pages this paper examines the impact of redefining a woman's family role in this consideration of how in the Latino commun...

Human Resources and IT

In a paper of fifteen pages, the writer looks at the changing role of human resources. IT's role in that development is examined. ...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

21st Century Forensic Science and the CSI Effect

case that no other technological development was as meaningful to the process of criminal justice as that of forensic science. For...

Housework and The Role of Women

the amount of time spent on household and family chores, which remained twice the level of the men (ABS Australian Social Trends, ...

Examining Changes at IMB

preparation and change can be looked at in the context of a planned change, taking two years to assess and develop a strategy from...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

The Intelligence Practitioner in the Post-9/11 Era

the developed world primarily embrace a democratic process that have paved the way for several other countries to follow this patt...

Traditional Travel Agencies versus Internet Travel Agencies

a wider audience of potential clientele. Currently, Expedia services myriad hotels worldwide, including Radisson Hotels Worldwide...

Future Trends In Management

more women in management ranks (Cetron and Davies, 2001). Women will be developing the "old girls network" and this will help towa...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Del Webb Company Changes Case

assets used to support not only the reduction n debt, but the apparent good performance of the company. WE need to change this. Th...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Advertising Changes Since the Fifties

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

Public Agency's Budget Curbing

cut 2 454900 GROUP TOTAL $689,242 Total salary...

American Obesity and Fast Food

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...