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Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Air Express International's Growth II

In thirty pages this paper analyzes AEI's growth less in terms of financials than on such issues as global expansion, acquisitions...

Jesus, CEO, Using Ancient Wisdom for Visionary Leadership

The writer reviews the Laurie Beth Jones book Jesus, CEO, which gives business advice based on the leadership techniques demonstra...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

United States, Germany, and Opportunities for Business Investment

In a paper consisting of nine pages a new business venture in either the United States or Germany is examined in terms of each cou...

Global Expansion and Tax Advantages

In twenty five pages this paper examines a fictitious case study of a corporation in New York that is contemplating Ireland as a...

New Millennium Fears and the Realities of Y2K

This paper separates fiction from fact in this overview of fears about the new millennium and Y2K's actual realities in eight page...

Human Resource Management and General Motors

In five pages GM's Fremont Plant problem corrections were corrected through human resource changes trageting employee dissatisfcat...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Case Study on Video Vision's IT

the scheduling issues for high quality titles. Second, the hotel has been able to provide the necessary information to distributo...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Present and Future Travel Industry

$2.50 commission, still have begun to consistently refer customers. As much as this is a time of change for the bus industry, ...

AlItalia Advertisements and Antonio Canova's Pauline

In four pages an AlItalia's single print ad is examined in terms of its combination of old and new through imagery and illusion of...

Nestle's Baby Formula Business Ethics Case Study

In eight pages this research paper considers Nestle's practice of providing new mothers in third world nations with free infant fo...

Bias and the Media

In six pages this paper examines whether or not the media was biased in the reporting of the Brooklyn, New York incident involving...

Format and Programming of 4 Major Radio Stations in New York City

In fourteen pages this paper examines 4 popular NYC radio stations WLTW, WWRL, WQHT, and WBGO in an analysis of their format, prog...

Media Images of NYC

In twenty pages this paper examines New York City in a consideration of the visual imagery of the city perpetuated by the media. ...

Vietnam War's Tet Offensive and Press Coverage

The New York Times coverage of the Tet Offensive in articles from January 31 to February 7, 1968 is analyzed in seven pages. Nin...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Creative Essay 'The Grass Rider'

In three pages this creative essay considers how a new neighborhood kid attempts to learn how to ride a bike as a way of making fr...

New York Life During the Thirties

In five pages this paper presents a fictitious life story of a Brooklyn, New York woman who lived during the Great Depression and ...

Ancient Prisons

In seven pages this research paper explores ancient 'prisons' in a consideration of Old and New Testament lands of Rome, Greece, E...

An Overview of Field Training in Police Work

This paper discusses the various aspects of field training associated with police work, with an emphasis on training for new recru...

Television's On Demand Video

for small audiences (OBrien). Transport Standards Video on Demand is supported by two major systems...

Overview of Internet Protocol Multicasting

In ten pages this paper provides a technical overview of IP multicasting and discusses new software and hardware applications. Si...

Hi Tech Software Company Site Selection

In five pages this report discusses how to select a site for a new software coming in a consideration of decisions, problems, and ...