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Essays 151 - 180

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

New Product Introduction Plan

The writer presents a practical plan for the introduction of a new product line at Kudler Fine Foods, the plan includes a work bre...

Assessing the Financial Feasibility of a New Product

total amount that it costs. To calculate this we need to add tighter the start up costs and then look at how quickly this can be e...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

New Products - First Mover Theory

core capabilities (Open Learning World 2007). There are various schedules for introducing products from being the very first to be...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

New Product Market for a Body Board in Australia

to a peak in 1999 and still growing, today it is still growing (Office for Recreation and Sport, 2004). This indicates a large mar...

Marketing A New Product

the egg white base and be sufficiently differentiated to be seen as original, although there s no chocolate sorbet on the market a...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Reliance Communications' New Product Assessment

be sold as well, but obviously were not. A multinational company has shown interest in purchasing the product from Reliance at $1...

New Product Sales and Marketing Plan

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

3 Processes of Product Development

is seen at the end of the path (Crow, 2005). Although designed with software in mind this is equally as applicable to price develo...

Product Development at Honeywell

In eight pages this paper considers the Mod IV motor product problems confronting Honeywell's Building Controls Divsion in a consi...

'Green' Product Development

In a report consisting of five pages developing products that are 'green' or environmentally friendly are discussed. Three source...

Product Development and the Roles of Communication and Information

In nine pages this research paper discusses the development of products and the roles played by communication and information tech...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

PDA Product Development

so that Sonic can maintain positive customer relationships. One of the leading customer complaints about several providers ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Investment Choices Assessed

2.38 year payback period and an internal rate of return in excess of 9%, this means that this meets the criteria of the company a...