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Essays 1921 - 1950

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Questions on International Trade Answered

In five pages this paper answers international trade questions regarding issues, benefits, theory of life cycle product, consumpti...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

Advanced Discussion on Perception and Human Engineering

In eighteen pages this paper discusses how the dashboard of an automobile can be further improved through speedometer display, rad...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

The Networking Industry and Cisco Systems

Organizations have learned that the proper types of information can further their business. Marketers seek to gain ever more refi...

Past, Present, and Future of the Brokerage and Banking Industry

In thirty pages this paper examines the importance of brokerage firms in a consideration of how banks are no longer the only 'fina...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Rogain Magazine Advertising Fallacy

In two pages this paper presents the product Rogaine's promise of hair regrowth as an example of magazine advertising fallacy. On...

Movement from Investment to Retailing

the retail rocket lifts off, a lot of companies cant hang on. As large corporations get rapidly larger, its hard to imagine which ...

'Brush on the Run' Disposable Toothbrush Marketing

In ten pages this paper examines how to market this disposable toothbrush product. Ten sources are cited in the bibliography....

Operating Method of Salton, Inc.

In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

SPSS Advertising Effectiveness Analysis

In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative ...

Case Study of Focus Plastics

by which to infiltrate an already existent market goes to show that perseverance and a belief in ones performance abilities are tw...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Overview of Telemedicine

In eleven pages this paper discusses telemedicine in a consideration of its applications and development with a product and vendor...

Athletes and Advertising

In fourteen pages this paper examines the relationship between advertising and sports in a consideration of product endorsements a...

Parity, Exchange Rates, and Israel

In fifteen pages this research paper discusses Israel in a consideration of rates of currency exchange, balance of payments and ho...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

Mark Twain Economic Indicator and the Economy of the United States

In three pages the economy of the United States is the focus of this papre that includes analyses of Gross Domestic Product, infla...

Review of Billboard Magazine's Article

The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing...

Design, Perception and Human Engineering

In 10 pages the dashboard of an automobile is featured in a consideration that illustrates perception importance in product design...

Economic Issues and Public Interest

moreover, is wasteful of resources that could be better used. New coalitions are constantly emerging to either challenge or suppor...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...