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Essays 661 - 690

PERCEPTUAL MAPS IN MARKETING

new marketing plan. In creating a perceptual map, I focused on lifestyle image, price, the "coolness" factor and the products uniq...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

CITIGROUP AND CHANGE

(Ramirez, 2010). But the organization is still in the process of changing - if we examine the Lewin Change Model of unfree...

WHOLE FOODS -- ANALYSIS

the United States, 2010). Furthermore, retailers can dominate negotiations with certain suppliers, though more specialty outlets a...

Philip Morris Plan to Reposition

USA, which manufactures L&M, Parliament, Virginia Slims, Basic and Marlboro cigarettes; US Smokeless Tobacco Co, which produces Co...

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

Organization Communication

good, bad and ugly of how the company is doing. Since this company allows and encourages participation of its workers in stock opt...

Downtown America Development

such probably exist in other areas. The main aim was to make these places attractive to visitors. This requires the development o...

PDA Market Global Leader Palm Inc.

market share. These analyses are based on the fact that Microsofts Win CE- Pocket PC OS has been successful in gaining a 20 percen...

Modern Organizational Leadership and Max DePree

business leaders appear to pattern themselves and their organizations on the military, leading from the top down, within the hiera...

Specific Issues Related to Cash Flow at a Small Company

It needs to learn to produce results while using far less financial resources in the process. The case makes no mention of PIs wi...

A Review of Staffing the World

are quite remarkable. The company was founded in Detroit in 1946 by William Russell Kelly (1905 - 1998) and was known as...

Trade Secrets and What Constitutes Them Assessed

statement as to whether it has ever done business with Cheap Cups; the owner of Cheap Cups supposedly is unfamiliar with Farber Co...

Customer Service Consultancy Establishment

culture; 3. Target areas for change, either directly benefiting customer service or indirectly by benefiting employees first; and ...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Contemporary Commerce and Trademarks' Legal Role

In ten pages this paper discusses ABSOLUT, 1-800 Flowers Inc., and Apple Corp. case as well as the U.S. Omnibus Appropriations Act...

Cash Flow Increase Importance

In five pages this paper examines Kraft Inc. in a consideration of cash flow's significance in generating quick revenues and incre...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Salting as Defined and Practiced

treated as employees at the companies for which they had applied (Baskin PG). Other courts were split on the issue and so the Supr...

Strategic Business Approach Differences of C.K. Prahalad, Gary Hamel, and Michael Porter

In twenty nine pages this paper contrasts the business strategies espoused by University of Michigan's C.K. Prahalad, London Schoo...

Corporate Vision and Apple Computers

is, "a launch-pad for a concentrated and coherent campaign to mobilize people, first to get excited about the vision -- and then t...

TLR Inc. and the Pros and Cons of Virtual Teams

being interviewed over the phone may not be the same person that gets hired. For example, some people do much better in a face-to-...

Successful Examples of a Democratic Workplace

with social issues and equality along racial and gender lines, that of today has far more to do with not only holding that bottom ...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Analysis of Abortion Law Evolution

an 1879 Connecticut state law which made contraception in any form illegal and also forbade the assistance of anyone wishing to us...

Selling Radio Promotion for KikiCars, Inc. Car Dealership

In four pages logic is pleaded by the radio station's sales representative regarding a sales plan to sell KikiCars Inc. a radio pr...

Case Study on Computer Consulting

In nine pages a case study of CompuGear Inc. is considered in terms of current issues facing a professional computer consulting fi...

Canada's Shaw Communications Inc.

In seven pages fiscal information, activities, acquisitions, interest, and its website critique are featured as they pertain to th...

Yachting and Business Adjustment

In five pages a Seawind Boats, Inc. business manager's proposal is presented in terms of profit alternatives with a shift to manuf...