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Essays 481 - 510

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Overview and Analysis of Nike

In twenty four pages this paper presents an overview and analysis of Nike that includes company history, competition, management, ...

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Overview of MSAs

In six pages Medical Savings Accounts are examined in an overview of their history, evaluation of pros and cons, and current statu...

Nike and Financial Future Forecasting

In seven pages this paper discusses Nike and considers financial forecasting for the future of this highly successful shoe company...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Russia and Nike

In five pages law, politics, and culture are examined as each relate to the Russian market entry of Nike with strategic positionin...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Nike and Marketing

In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....

Spain and Ford Motor Company

In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...

Nova Scotia's Trapping and Fishing Economic Review

In eight pages this report provides an economic review of the fishing and trapping industry of Canada's Nova Scotia region and its...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Current and Future Banking Industry

for sales and marketing staff increased. This trend is expected to hold true at least for the next decade, according to the US De...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Overview of Global Automotive Industry

based in Germany and is the worlds largest carmaker in sales (Hoovers (a), 2002). Sales for the year ending 200 were $152.4 millio...

Studying the Terroist Groups the Red Army Fraction/Baader Meinhof Group, the Dashmesh Regiment, the Islamic Jamiat-i-Talaba, the North Korean Communist Group, and the Action Directe

citizens continues and also the continued torture of tens of thousands of political prisoners. The North Koreans are heavily funde...

Conflict Between Israel and the Palestine

was a movement to aid the Jewish people in the establishment of a nation-state called Israel, smack in the middle of Palestine. Wh...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

Reebok and Nike Local Competition

sporting events, such as World Cup soccer and other professional sports that are not as common in the US as in other parts of the ...

The Asbestos Situation

exposure is associated with a number of serious medical problems, including pleural changes (plaques, thickening and effusion) and...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...