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Essays 1441 - 1470

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Possible Strategies for Market Leaders Targeted by Ambitious Competitors

In six pages the ways in which ambitious competitiors target market leaders are considered with strategies and approaches both rea...

Strategic Management Within Harley-Davidson

FUTURE OF THE MARKET The issue with which we will be dealing in the Harley-Davidson Company is the prediction by some industry an...

Analysis of Nike Inc.

could get his shoes on the most dominate runners in the field, the pack may follow (Labich and Carvell, 1995). The company sells ...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Linkage Between Strategic Plan and Business Plan

In five pages this paper discusses a fictitious company in a consideration of how an articulated strategy can be reinforced by the...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

Zoots Dry Cleaning Company Case Study

organizational resources include the history, relationships, trust, and organizational culture that are attributes of groups of in...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Nike and Levi Joining Forces?

In a paper consisting of five pages a hypothetical venture between Nike and Levi Strauss is proposed and considers advantages and ...

Strategy of Levi's and Rolls Royce

In twelve pages this paper discusses strategies of Rolls Royce and Levi Strauss in terms of market share. Three sources are cited...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Analysis of Tyco International

electronic components" (Business Summary, PG, 2001). Tyco Internationals mission statement and present strategy is as follows: "...

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

Marketing and Higher Education Strategy

they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Case Study of Lincoln Electric Company

In sixteen pages this paper presents a Lincoln Electric case study in a corporate overview, stakeholder expectations, and company ...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

Frequently Asked Questions Regarding Marketing Strategies

This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This s...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...