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Essays 1831 - 1860

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Health Spa Business Plan Start Up

In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...

Marketing Focus of Bell Atlantic

In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Business Plans and Their Importance

In forty five pages this paper discusses company developmental processes and the important role business plans play....

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Firefighting and Labor

In a literature review consisting of twenty five pages this paper considers various labor issues concerning civilian fire casualti...

Analysis of Built to Last by James Collins and Jerry Porras

In eight pages this management book is examined in terms of what companies can learn in terms of superior performance and marketin...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

Internet Graphic Design of the Future

In eight pages this paper discusses Internet graphic design in a consideration of the market, industry pricing, and alternative co...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

'Excellent' Company's 8 Attributes

In five pages this paper analyzes Thomas J. Peters' and Robert H. Whiteman's In Search of Excellence Lessons from America's Best ...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Risk Management and Insurance Software Online Development and Marketing

In twelve pages this report considers risk management and how a program for marketing and development software can provide an insu...

Increased Profits for Internet Business

In twenty five pages the ways in which companies based on the World Wide Web are profitable are discussed in terms of globalizatio...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

Sears, Roebuck and Company Today

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...