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Essays 391 - 420

Methodology on a Study Regarding Student Outcomes and Parent Involvement

organizing parent help at school, home, or other locations (Sheldon and Epstein. 2005, p. 196; Jones, 2001, p. 36). * Type 4. Lear...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

At Risk African American Male Learning and a Discussion of Cognition and its Cultural Influences

2004). "The majority of reporting states-26 out of the 46 responding to the latest survey-have dropout rates ranging from 4.0% to...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

A Tutorial on a Wedding Story

sure I even really know you. If we cant compromise on a little thing like a wedding date how can we live our lives together?" Elis...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

Positive Perspective on Advertising and Ebonics

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

Harvard Case Study Analysis of Disney

to fit in with the new films with Tron and The Black Hole but they were flops at the box office. Disney had lost something that wa...

Not For Profit Organization Case Study

meet. Besides their financial woes, their families and friends are telling them great stories about their benefit packages at work...

Investment Firm Evaluation Criteria

some dabble in the stock market, and learn as they go, firms that want to make investments, and have a substantial amount to inves...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

An Article on Literacy Reviewed

the entire article and the question is specifically: "What do teachers in our schools value in literacy?" (Dadds, 1999, p. 9). Thi...

Pain and Infants

neonatal responsivity, this study will support the hypothesis that neonates (infants) are being subjected to painful procedures in...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

Introductory Business Plan for Knoxville Video

of 300,000 in the foothills of the Smoky Mountains. Formerly the "poor relation" of other Tennessee cities, Knoxville has experie...

Senior Citizens and Incontinence

The vastly different reports of the incidence of urinary incontinence among the older population is the result of the different wa...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

Separating Fact from Fiction in an Overview of Hypnosis

their brains even in the fully awake conscious state of mind (Choudhury 2004). In fact, many have agreed that as much as seven-eig...

Questioning Whether Sex Sells in Advertising

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...