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Essays 151 - 180

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Organizational Culture of British Petroleum

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...

Outlook and Future of Shell Oil

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Business Plan to Open a Chain of Fruit Juice Cafes

of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...

Evolution at Microsoft

to information and its use, dissemination, storage and possible abuse of it. Gates does stress that we need to develop another me...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Sales Data Warehousing and Keane Care Customer Service

and an Accounting DB2 database. The data staging layer serves as a single source to consolidate data from existing DKSystems SQL ...

Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

Corporate Culture: Impact Upon Customer Relations And Social Responsibility

is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...

Prejudice and Security Management

aware of the types of risk faced by the organization or government entity and then control for contributing factors. Danie...

Harley-Davidson Organizational Strategy

Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. ...

FINANCIAL INSTITUTION AND ORGANIZATIONAL CHANGE

Sound simple? Yes and no. The organization itself is headed toward a more customer-friendly orientation (this is its strategy), so...

Proposal for Research on Changing Organizational Culture

The writer presents an outline of a research proposal on a form provided b the student. The research is to examine and assess the...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Legal Excuse of Mental Illness

rationale for this plea and the heart of its meaning. The desirability of even raising these questions seems hardly to have been n...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Change Management: Rerouting Customer Service Calls at Dell

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

Problem Solution: Smith Systems Consulting

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

Is Organizational Analysis Blind?

inherent biases. The questions is really are organizations blind? To start considering whether organizations are blind the concep...

Kurt Lewin: Understanding How To Lead Change

throughout the entire process of change if that process was going to be effective. The notion of change at any level is notorious...

Organizational Culture

not be part of the culture could be the buildings. However, the facilities play a strong role in how things get done. 2. How org...