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Essays 31 - 60

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

UAE, Traditional Marketing, and eCommerce

deciding what not to do" (Michael Porter on Strategy and Leadership, 1999). Those organizations confusing achieving greater opera...

Wal Mart and Its Electronic and Print Marketing

the new 30. Hence, marketers are jumping on that bandwagon as they realize that those in that age bracket have money to spend. Cun...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Taking the Kindle DX to College

to ensure that it has the financial and human resources to support the product while not attaching the entire future of the busine...

Notification Services

take out the trash ("Memo to Me," 2007). Of course, many computers are equipped with remainder features that exist on software suc...

EDI and the Internet

information offered electronically. Whether a consumer does his/her banking electronically or files their income tax online, the ...

Report on eCommerce

profitable and safe. Kennedy (1996) also explains that retail banking services demonstrated the potential for relying on h...

Overview of the Twenty First Century

In eight pages this 21st century overview includes considerations regarding ecology, politics, electronic commerce and a possible ...

Electronic Music History

Debussy advocated the "emancipation of dissonance" (Machlis, 1961). A more immediate precursor of electronic music was Edgar Vares...

Electronic Commerce and Payment in the 3rd World

services ordered over the Internet? The most utilized methods of payment on the Internet are electronic payments or credit...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

Aspects of Electronic Commerce

In seven pages the new realm of electronic commerce is discussed in an overview and a focus on its communication incorporation. S...

Education and the WWW

This paper consists of five pages and discusses how educational settings can make effective use of the Internet and the World Wide...

Electronic Commerce and Technologies

This 3 page paper gives an overview of how social media and mobile devices help electronic commerce. This paper includes and descr...

CORPORATE CULTURE AND ELECTRONIC ARTS (EA)

its developers very well (Evil Empire, 2005). These days, with hot licenses in hand, theyre leading the industry in games producti...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Electronic Medical Records: An Overview of Benefits

records, highlighting the capacity for such a change to have a sweeping impact throughout the industry. For example, in the 2009 "...

Overview of Electronic Payment Systems

were linked in terms of exchanging money by using leased telegraph wires as well as "inaugurated" electronic settlements for accou...

Overview of Electronic Commerce

In five pages corporate electronic commerce is considered in a company comparison of GE and 3M. There are no other sources listed...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Overview of Electronic Communication

vows, a blended family, and, hopefully, a happy-ever-after. Even an 80-year-old, Lutheran, German grandmother with a passion for ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...