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IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Apple Computers

over to Mac systems, the ability of Intel chips to be used in iMacs has also helped the movement as well as the increasing realisa...

Venture Capital Valuation Case

return P/E ratio (a) 20 Net income at 5 years (b) 5,000,000 Total projected capitalisation at year 5 (c) (a x b) 100,000,000 Initi...

Questions on Investment Calculations Answered

C and D. The next question is to look at the returns expected from a range of portfolios. We will assume that the portfolio is equ...

Evaluating Modern America's Oligopolies

focus of the investigation is on price competition in oligopolistic industries. White & McCracken (2006) reports on GM and other...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

A Park Slope in Brooklyn Overview

have a particular profile that includes a median age of 37.3 years, half of which are single person households ("Brooklyn," 2004)....

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Ancient Rome and the Law on Contract of Sale

in fact, can indeed comprise a valid contract of sale. Contracts of sale can also be either absolute or conditional. Whatever th...

Place of UK Loyalty Cards

grocery chains in the US avoid the use of such loyalty programs. In the United Kingdom, most of the leading grocery chains have a...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Stadium Security and Honeywell

systems are interconnected on a single network. The Honeywell network consists of a "structured cabling system for voice and data...

'Free' Women in Saint Joan by George Bernard Shaw and A Doll's House by Henrik Ibsen

he looked at the possibility that a woman, finding herself in a loveless marriage and living a life as an overprotected wife, was ...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Questions and Answers on Issues Pertaining to International Marketing

on a specific product, rather than trying to produce many products for which it has no resources. This would end up being a more c...

Health Care Economics and the Impact of Medicare

with advancing age. Care providers cannot set lower fees for uninsured individuals and then penalize the insured and their insure...

Proposed Acquisitions Accounting

appears this has been assessed at 1.2 million, if the figures give above are in thousands, which appears to be the case (the stud...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Economic and Business Impacts of Shoplifting

and most often, it is the amateurs who are most often caught (McGoey, 2003). There are different kinds of professional shoplifter...

Sheil Oil and Cost of Capital

billion by the end of 2002 (Shell Oil Company, 2003). The key to using the WACC in this case would be to analyze the expected rate...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Assessment of Credit Risks by Commercial Banking and CAPM Use

as the market as a whole. The risk of any investment is usually measured in terms of the beta, the greater the...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...