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Essays 421 - 450

BRAND PERSONALITY, HOW IT'S USED, WHY IT WORKS

brand personality specifics, it might be helpful to determine what, exactly, brand personality is. First of all, what is a ...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

STARBUCKS AND BRAND ANALYSIS

a good or bad thing (Clark, 2008). Scholars are split on the key to Starbucks success. The product itself is okay, but...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

THE IMPACT OF IT ON ADIDAS - AN OVERVIEW

Adidas Adidas AG is the #2 manufacturer of sporting goods worldwide behind rival Nike Inc. (Colbert, 2010). The company als...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

ROSEWOOD HOTELS: CASE STUDY ANALYSIS

In this paper, the writer has been asked to analyze the Harvard University case study entitled "Rosewood Hotels & Resorts: Brandin...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

Competitive Profile of Hilton Worldwide

Roosevelt and the Plaza, and then in 1945 there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010...

CHIQUITA BRANDS ACCOUNTING

In this paper, the writer has been asked to select a company and outline its accounting systems and their abilities to change comp...

EHARMONY CASE STUDY

The case study concerning eHarmony involves an examination of the online matchmaking service, and the idea that its facing a great...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

A COMPARISON OF TRIDENT AND ORBIT

* Products include Orbit Mist Gum, Orbit White Gum and Orbit Gum * Competitive differentiation through packaging Distribution Hype...

Anticoagulants Brand v. Generic

In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Comparing Branded and Generic Drugs

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

Nathaniel Hawthorne's Short Stories and the Theme of Temptation

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

United Kingdom's Pollution and Environmental Issues and European Union Policy Implementation

An overview of this topic consists of 6 pages. Three sources are cited in the bibliography....

Canada's Sikh Community

Canada's Sikh community is examined in an historical overview consisting of 13 pages....

State of Texas Government Agency Terms

In five pages this paper discusses a Texas state government agency in an overview of various terms and how they are used....

Overview of Wind Shears and How They Travel

An overview of this topic is presented in seven pages. The bibliography cites nine sources....

Function and Design of a Dispenser for Toilet Paper

In five pages a dispenser for toilet paper is examined in this overview of function and design considerations....

The First Battle of Manassas

who actually owned, or had access, to these railways had power in terms of transporting troops and supplies that would go directly...

The Dance of Salsa

States" And, at the same time the Latin American community in Harlem began spicing "up the moves of Afro-Cuban dance rhythms, to a...

White Collar Crime: Ponzi and Pyramid Schemes

something that involves the promise of high returns when it comes to investments, and the money is changed to the older investors ...

My Perfect Environment

variables that others bring into this environment. While one roommate, for example, might share common goals of safety and securi...

QUICK INTERNATIONAL COURIER: AN OVERVIEW

Quicks management is considering going global on an even larger scale, meaning, out of necessity, some change management will be i...